MANAGEMENT IDEA: The value of a Tweet
“Social media has become the Matrix of communication in our tech obsessed world. Those that are connected are becoming more and more so, in more and more fundamental and insidious ways.”
View ArticleENTREPRENEURSHIP: In digital marketing, success is knowing when to quit
Chanel Mackay, the Digital Media Director at Acceleration Media talks about how savvy brands in today's day and age need to adapt to their ever changing market. She explains how marketers can make the...
View ArticleAMABUJWA: Digital marketing over the festive season
During the festive season many companies run on skeleton staff or close completely. How do you ensure that your brand is still visible during this time of year? The Jupiter Drawing Room offers some...
View ArticleAMABUJWA: Brand conversations over the Christmas season
I think the question needs to be “should brands advertise over the holiday period?” If the answer is “yes”, then brand representatives need to be around to ensure the brand is delivering on its...
View ArticleCORPORATE NEWS: Digital marketing catching up to global trends
Digital marketing in SA’s automotive sector is getting up to speed with global trends. This is according to Michael Walker from Acceleration Media. He explains how SA is slowly catching up with...
View ArticleENTREPRENEURSHIP: The role of digital marketing
Digital marketing is significantly important to all businesses, big or small. We look at a few key areas small businesses should consider when trying to grow and expand exposure.
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